For BULO, we designed and conceptualized their stand at Salone del Mobile in Milan. For this project, we paid tribute to a key element that has always been at the heart of BULO’s identity: the iconic red “O”. We integrated this symbol throughout the entire stand, creating a playful and visually eye-catching effect that guided visitors on a journey through BULO’s story. At the end of the "O" corridor, visitors stepped into a space fully immersed in a single color - a powerful representation of unity and harmony, while at the same highlighting the duality between the two rooms. We also introduced a stainless steel corner featuring the inox H20 table, offering a subtle nod to the future and BULO’s ongoing innovation.